UK online store FUSShop have started a new direction into shooting its own lookbook of brands that it carries in its store. First of the self made look is of Edwin and its Spring/Summer 2010 collection. The simple composition bring out the simple nautical inspired design elements of Edwin. As Edwin is known for its quality denim however their shirts and t-shirts are also strong items that command attention on their own. A good range of casual wear that are almost all single toned and compliment each other well. View the whole lookbook online at FUSShop website.