This is a curious story of 2 visionaries. One was Reyn McCullough, a California transplant who saw the potential of Hawaii, then just a territory of United States (it became the 50th State in 1959) The other a resident on the Big Island, designer and retailer Ruth Spooner. With perseverance and ingenuity, the http://reyns.com” target=”_blank”>Reyn Spooner label was born.
Today, some 48 years later, the Reyn Spooner name is synonymous to Hawaiian shirts, especially the “reverse print”, a mimic of sun-bleached surfer wear that McCullough realized could be achieve by simply turning the pattern inside-out. And as its latest rendition, http://stussy.com” target=”_blank”>Stussy and http://stussy.com/#/deluxe” target=”_blank”>Stussy Deluxe have adopted the iconic pattern for its latest collaborative project in Spring/Summer 2010. As Stussy Design Director, Nick Bower, stated, “There’s been a move toward American authentic, but the brands associated with that are usually East Coast or cold weather outdoor brands, I wanted to look at West Coast authentics.”
The collection encompassed t-shirts, polo shirts, jackets, hats, along with a few unique accessories – a bag line made with http://yoshidakaban.com/” target=”_blank”>PORTER of Japan and cork sandal by http://tatami.com/” target=”_blank”>Tatami of Japan as well. Not to forget, the centerpiece of the collection, a Hawaiian Shirt. All are fashioned from an exclusive Reyn Spooner print created for Stussy. The Stussy Deluxe x Reyn Spooner Collection will be available soon at all Stussy chapters and its online store.