MINTOS is officially inducted in the adidas Originals neighborhood yesterday with the official launch of his collaborative line-up with adidas Orignials by Originals kzk by Kazuki Kuraishi. To commemorate the occasion and see to it that MINTOS was indeed at the controls, adidas Originals held an in-store release party at adidas Originals in Shibuya for press and guests. The adidas Originals space was transformed into a beautiful, organic and spring-y garden with special floral installations created by Makoto Azuma (Azuma has also previously created floral installation for the first ObyO kzk launch). At the release party, the adidas Originals by Originals kzk Spring/Summer 2010 line-up were on display, with special attention paid to MINTOS’ collaborative capsule collection. The collection not only included the cool grey suede Campus 80s, it also sports some apparel featuring the special “MINTOS AT THE CONTROLS” logo.
At the event, guests enjoyed live music performed by Naoto Hiroyama of Orange Range and Delofamilia, and Kazuki also picked up the guitar and jammed with the band, amidst the blossom and scatters of greens and flowers. Aside from swaying to the tunes and enjoying food and drinks, guests could also peruse through the display of the new collection and shop on the spot. After the in-store event, the party moved over to one of Tokyo’s hottest lounges, the MICROCOSMOS. MINTOS does what they do best, and spinned the house down. Also, Naoto Hiroyama made a second appearance performing at the afterparty alongside Yosuke Hiroyama.
Check out our photo recap of the in-store launch, and do look out for the adidas Originals by Originals kzk x DJ MINTOS collection at select stores.