Freshness Week In Review - 4/5/2010 - 4/9/2010

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This week has been incredibly happening. Surprisingly, while this may be just another seemingly bland week in the middle of April, caught between the gorgeous sunny days and horrid showers, this is a week of fresh starts. Big things happened. First, Tiger Woods returned professional golf after a damaging sex scandal, and Nike Golf showed its support by launching a slightly controversial advertisement where Tiger's late father, Earl Woods, spoke to his silent and seemingly repentant son. Not that the controversial ad hindered Tiger's stunning comeback at the Masters Tournament held on April 8. On a different note but still about fresh starts, we have launched our NIKEiD Canvas design competition and microsite, inviting all the design, vote and grab the opportunity to win a year's supply of kicks.

As spring officially kicks in, Nike Taiwan brought the spirit of sportsmanship back and launched a new Just Do It 2010 Campaign and celebrated the one year anniversary of TPE 6453 alongside. Heading a little north, adidas Originals threw a release party for the launch of adidas Originals by Originals kzk collaboration with DJ MINTOS. While Nike TPE 6453 celebrated its one year anniversary, Pharrell turned 37 but remained a kid at heart with a Alice In Wonderland themed surprise party in Miami. Then, in celebration of New York City's rare sunny days and perhaps the official commencement of sprain ankle week (when skaters come out of hibernation and think they can do the same tricks they did last summer), Nike Sportswear 21 Mercer held a Stickball Tournament and FUTURA threw the first pitch, bringing the "game of the streets" back in vogue.

In terms of releases, UNDFTD fans rejoice at the third delivery release and Supreme fans can continue to be overwhelmed by the onslaught of highly coveted collaborations from the prominent NYC retailer, with the latest announcement of its collaborative collection with VANS. Keeping up with everyone's releases and showing zilch sign of slowing down, adidas Originals has unleashed the second delivery of its Unforseen Pack, and another collaborative capsule collection surrounding the quadruple partnership (Bedwin x Beauty & Youth x UNDFTD x adidas Originals) Stan Smith BBU.

As usual, if you didn't keep up with all the news, take a quick read and catch up on all the big things that happened this week! And, if you don't have time to keep up with anything, at least know that Tiger is back, and his tenacity remains untarnished despite rehab.

Nike TPE 6453 - One Year Anniversary Party + Just Do it 2010 Campaign

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As Nike TPE 6453 celebrates one year of being in business and spreading the good words of sports, lifestyle and sportsmanship, Nike Taiwan also launched its Just Do It 2010 Campaign. And the message is pure, simple and beautiful -- Just. Do It!.

» Nike TPE 6453 - One Year Anniversary + Just Do It 2010 Campaign | Event Recap

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adidas Originals by Originals - Kazuki Kuraishi x MINTOS - Release Party | Event Recap

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Creative people are often multi-talented. Fashion designers can jam and DJs can design. Definitely true for Kazuki Kuraishi and MINTOS who fall into those categories respectively, as Kuraishi jammed to celebrated the launch of their collaborative capsule collection (as a part of the adidas ObyO kzk Spring/Summer 2010 line-up) featuring designs by MINTOS.

» adidas Originals by Originals - Kazuki Kuraishi x MINTOS - Release Party | Event Recap

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Supreme x VANS - Spring/Summer 2010 Collection - Old Skool + Chukka

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Supreme can't stop and won't stop with the onslaught of great collaborations that are bound to cause the urban culture phenomena--the line-up. After collaborating with menswear designer Thom Browne, Supreme is back to the orthodox streets with VANS. Set to stomp the city on April 10, be sure to mark your calendars because beautiful as they are, these babies will walk themselves out of the stores.

» Supreme x VANS - Spring/Summer 2010 Collection - Old Skool + Chukka

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UNDFTD - Spring 2010 Collection | Third Delivery

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UNDFTD dropped the third delivery of its Spring 2010 collection. And that should be enough said to send all UNDFTD loyalists scrambling. So, why are you still sitting here?

» UNDFTD - Spring 2010 Collection | Third Delivery

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Beauty & Youth x Bedwin x UNDFTD x adidas Originals Stan Smith BBU

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A mammoth of a collaboration, four parties come together to put their two cents in on adidas Originals' iconic Stan Smith low top. The result, surprisingly simple and lovable, with matching socks and apparel to wear with.

» Beauty & Youth x Bedwin x UNDFTD x adidas Originals Stan Smith BBU

Pharrell Surprise Birthday Party | Recap

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Pharrell may have turned 37 but boys will always be boys. Pharrell's friends and family celebrated for him with a surprise Alice In Wonderland themed birthday party and the Red Queen approves.

» Pharrell Surprise Birthday Party | Recap

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Nike Sportswear 21 Mercer - NYC Stickball Tournament

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Back in the day, when kids didn't have the money for baseball gear or didn't have the fields to play actual baseball, they gathered some sticks, some bouncy balls, got creative and made do with the streets. Nike Sportswear 21 Mercer celebrated a gorgeous NYC Sunday by getting people to come out and play a little pick up game of stickball. Competition ensued after FUTURA threw the first pitch and things got a little...well, out of the ballpark.

» Nike Sportswear 21 Mercer - NYC Stickball Tournament | 21 Mercer Mercenaries vs. DonDidIt

» Nike Sportswear 21 Mercer - NYC Stickball Tournament | First Pitch

» Nike Sportswear 21 Mercer - NYC Stickball Tournament | Set-Up Featuring FUTURA

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NAUTICA - Fall 2010 Men's Collection | Preview

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It's nautical, but not just fit for the seas. Heritage label NAUTICA brought its Americana sailing heritage back in bountiful layers and channeled the tried-and-true classic American coastal sportswear looks in a sea of blues and never-go-wrong plaids.

» NAUTICA - Fall 2010 Men's Collection | Preview

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Freshness x NIKEiD Canvas Contest

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What's sweeter than Sweet Classic High? The Sweet Classic High featuring your very own designs. And to top it off with more saccharine, Freshness and NIKEiD have come together to create an exclusive microsite to equip you with just the right tools to sit, paint and create. Even better? The cherry on top of the icing is a year's worth of Nike kicks. Go make your own pair now and rally for votes!

» Freshness x NIKEiD Canvas Contest

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adidas Consortium - The Unforseen Pack | Second Delivery

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You might not have seen it coming, But there is no way you can miss them, even in the dark. Yes, aside from fresh materials and previously inconceivable remixes, your Campus 80s can now glow in the dark light a night light.

» adidas Consortium - The Unforseen Pack | Second Delivery