Freshness Week In Review – 4/5/2010 – 4/9/2010

By - April 10th, 2010

This week has been incredibly happening. Surprisingly, while this may be just another seemingly bland week in the middle of April, caught between the gorgeous sunny days and horrid showers, this is a week of fresh starts. Big things happened. First, Tiger Woods returned professional golf after a damaging sex scandal, and Nike Golf showed its support by launching a slightly controversial advertisement where Tiger’s late father, Earl Woods, spoke to his silent and seemingly repentant son. Not that the controversial ad hindered Tiger’s stunning comeback at the Masters Tournament held on April 8. On a different note but still about fresh starts, we have launched our NIKEiD Canvas design competition and microsite, inviting all the design, vote and grab the opportunity to win a year’s supply of kicks.

As spring officially kicks in, Nike Taiwan brought the spirit of sportsmanship back and launched a new Just Do It 2010 Campaign and celebrated the one year anniversary of TPE 6453 alongside. Heading a little north, adidas Originals threw a release party for the launch of adidas Originals by Originals kzk collaboration with DJ MINTOS. While Nike TPE 6453 celebrated its one year anniversary, Pharrell turned 37 but remained a kid at heart with a Alice In Wonderland themed surprise party in Miami. Then, in celebration of New York City’s rare sunny days and perhaps the official commencement of sprain ankle week (when skaters come out of hibernation and think they can do the same tricks they did last summer), Nike Sportswear 21 Mercer held a Stickball Tournament and FUTURA threw the first pitch, bringing the “game of the streets” back in vogue.

In terms of releases, UNDFTD fans rejoice at the third delivery release and Supreme fans can continue to be overwhelmed by the onslaught of highly coveted collaborations from the prominent NYC retailer, with the latest announcement of its collaborative collection with VANS. Keeping up with everyone’s releases and showing zilch sign of slowing down, adidas Originals has unleashed the second delivery of its Unforseen Pack, and another collaborative capsule collection surrounding the quadruple partnership (Bedwin x Beauty & Youth x UNDFTD x adidas Originals) Stan Smith BBU.

As usual, if you didn’t keep up with all the news, take a quick read and catch up on all the big things that happened this week! And, if you don’t have time to keep up with anything, at least know that Tiger is back, and his tenacity remains untarnished despite rehab.

Nike TPE 6453 – One Year Anniversary Party + Just Do it 2010 Campaign

As Nike TPE 6453 celebrates one year of being in business and spreading the good words of sports, lifestyle and sportsmanship, Nike Taiwan also launched its Just Do It 2010 Campaign. And the message is pure, simple and beautiful — Just. Do It!.

» Nike TPE 6453 – One Year Anniversary + Just Do It 2010 Campaign | Event Recap


adidas Originals by Originals – Kazuki Kuraishi x MINTOS – Release Party | Event Recap

Creative people are often multi-talented. Fashion designers can jam and DJs can design. Definitely true for Kazuki Kuraishi and MINTOS who fall into those categories respectively, as Kuraishi jammed to celebrated the launch of their collaborative capsule collection (as a part of the adidas ObyO kzk Spring/Summer 2010 line-up) featuring designs by MINTOS.

» adidas Originals by Originals – Kazuki Kuraishi x MINTOS – Release Party | Event Recap


Supreme x VANS – Spring/Summer 2010 Collection – Old Skool + Chukka

Supreme can’t stop and won’t stop with the onslaught of great collaborations that are bound to cause the urban culture phenomena–the line-up. After collaborating with menswear designer Thom Browne, Supreme is back to the orthodox streets with VANS. Set to stomp the city on April 10, be sure to mark your calendars because beautiful as they are, these babies will walk themselves out of the stores.

» Supreme x VANS – Spring/Summer 2010 Collection – Old Skool + Chukka


UNDFTD – Spring 2010 Collection | Third Delivery

UNDFTD dropped the third delivery of its Spring 2010 collection. And that should be enough said to send all UNDFTD loyalists scrambling. So, why are you still sitting here?

» UNDFTD – Spring 2010 Collection | Third Delivery


Beauty & Youth x Bedwin x UNDFTD x adidas Originals Stan Smith BBU

A mammoth of a collaboration, four parties come together to put their two cents in on adidas Originals’ iconic Stan Smith low top. The result, surprisingly simple and lovable, with matching socks and apparel to wear with.

» Beauty & Youth x Bedwin x UNDFTD x adidas Originals Stan Smith BBU