April 9th marked the official celebration of Nike TPE 6453’s One Year Anniversary and Just Do It 2010 Campaign. True to Chinese tradition, this is indeed a celebration of double happiness. Before a night of debauchery commenced alongside DJ Mick Boogie’s live session at Taipei’s nightlife destination, Luxy, a private event was held at TPE 6453 in the ever trendy Taipei East district. Nike TPE 6453 has been serving the Taiwanese population in Taipei for an entire year. Nike TPE 6453’s success attests to the Nike Taiwan Marketing Director Melvin Lenzy’s hardwork. It is an amazing feat for any venture to last this long in the current economic climate, but Nike Sportswear has exceeded expectations, outdone the economy and proved itself as a brand energy center and a community event space that the local community relate to and identify with. Nike TPE 6453 had housed several large campaigns and events such as the AW77 “This Is My Hood” Campaign and Nike Women Training Exhibition, and also the launch of the Just Do It 2010 Campaign.
As a part of the Just Do It 2010 Campaign, Nike TPE 6453 has transformed its interior into an impressive showcase. Almost every visible flat surface from walls to floors to display tables have been hand-painted over with proclamations of athletes featured in the new Just Do It 2010 Campaign. Phrases and quotations of determination, courage and fearless perseverance in Chinese are splashed with attitude across the Nike TPE 6453 space, leaving no corner uncovered. Installations such as a white bike painted over with the same Chinese characters lies at the bottom of the ramp, perhaps indicating that failure may be imminent, but it doesn’t have to be permanent.
While the in-store event was a private affair for invited guests, the afterparty at Luxy featuring Brooklyn’s DJ Mick Boogie enjoyed a roaring turnout. DJ Mick Boogie headlined at A-list events across the globe from Las Vegas, Paris, to Hong Kong, the NY-base DJ also spun at parties for renowned artists and celebrities such as Will Smith, Lebron James, Robin Thicke and more. Unlike most DJs today, DJ Mick Boogie cements his role as a tastemaker not just by rehashing popular tracks, but he reinstates an older, long forgotten function of the DJ–breaking out new music and talents for the masses. In conjunction with Nike TPE 6453’s One Year Anniversary, DJ Mick Boogie are releasing the “Changemakers” mixtape designed to celebrate new and emerging talent that don’t fall into cookie-cutter genres of music, but instead, retains an element of surprise in their beats and tunes. DJ Mick Boogie and the “Changemakers” mixtape had been featured on Freshness’ new music segment, Fresh Music.