It is hard to believe that select store atmos of Harajuku have been in business for 10 years already. Since its beginning, it has selected unique items that made an impact to the Tokyo scene and rose to be one of the leaders in the Japanese street market.
To commemorate the occasion atmos have gotten together with New Balance to produce an individual sneaker A10 that reflects the colorful nature of the store. The concept behind this model is Clothing Material. The multi colored check fabrics featured on the uppers are inspired by their own line of apparel that have been produced over the years. Multi colored New Balance logo on the heel section is mirrored by the multi colored speckle over purple midsole. However the most prominent detail is the number 10 on the inside of the upper that represents their anniversary. These will be on pre order from April 15th and are scheduled to drop in early May.