Life is an endless exploration! And like those Choose Your Own Adventure novelettes, a familiar staple back in junior high school, California-base Lifted Research Group (widely known as LRG) just ushered an expansive spectrum of selections in its Summer 2010 Collection. Divided between 10 design themes spread across 3 periodic releases, the apparel label addressed the wants of the consuming populace.
Its nautical theme Destination Nowhere harks back to yesteryear of yacht racing and rowing clubs along the New England shores. Moving inland, Homegrown explores personal gardening and horticulture, whether it be illicit or not. Still, never divert from its root as an urban trend brand, Artist Driven highlights the collaboration of graffiti artists Augor of Los Angeles area and Pose from the Windy City of Chicago. Finally, Summer is not really “Summer” without a brief getaway, Uptown Top Rankin introduce the Irie lifestyle of Jamaica. The LRG Summer 2010 Collection First Delivery, in its 4 variants, are all now in LRG retailers worldwide.