After numerous brainstorming sessions, which resulted in 2,000 ideas and 40-plus prototypes, PUMA finally came up with a new product packaging system. Working with industrial designer Yves Béhar, the founder of fuseproject and mastermind behind Jawbone headset, Leaf desk lamp from Herman Miller, Slingbox media center and more… The endeavor took 3 years with Béhar exploring the best solutions to the tenets set by PUMA
- 25% reduction of CO2 emission,
- 25% reduction in energy and water usage
- 25% reduction in waster
- 75% reduction in paper usage
With Yves Béhar, PUMA CEO Jochen Zeitz, Design Museum London‘s Deyan Sudjic and Nina Due on hand, the resulted product was unveiled (fittingly) at Design Museum London on Tuesday. Dubbed the Clever Little Bag, it went beyond everyone’s expectations. Yves Béhar did away with the traditional shoebox model completely. In its place was a 2-component solution – First, a durable non-woven bag created from recycled PET. It possessed a myriad of usages beyond the initial purpose – shopping tote, shoe storage, and etc… Second was a cardboard holder, a space saving die cut flat sheet which could be assemble without glue or fasteners. In all. PUMA’s new Clever Little Bag will reduce the athletic lifestyle giant’s carbon dioxide footprint by 10,000 tons. In addition, the new packaging will save PUMA 8,500-ton of paper, 20 million megajoules of electricity, and 1 million-liter of water. What’s more, a new packaging system for its apparel collections, humorously named I’m Half The Bag I’m Used To Be, will further reduce the company’s dependence on plastic, some 29 million plastic bags worth.
The new PUMA packaging and distribution system will be on line during the 2nd half of 2011.