In the words of Nike SB Pro Skater, Todd Jordan, “Skateboarding is more popular today than it has ever been. And with this comes the inevitable surge of people trying to make their quick buck off those of us who don’t know any better. Know better. These are some of the face that have been there to support what we love to do, not only before it was popular, but back when it was still considered derelict. Hats off.”
With that sentiment about the state of skateboarding today, Nike SB and Todd Jordan pay their tributes to those who have been in the game since the very beginning with a new lookbook photography collection for its Summer 2010 apparel. The “Support Your Local” Loobook features the crew from Zeropolis Skateshop in Lille, France, and the folks of Ideal Skate Supply from Birmingham, UK. The folks from Zeropolis and Ideal Skate Supply are decked out in Nike SB Summer 2010 apparel, and pulls them off with an effortless ease only a seasoned skater with nothing but love for the game can. The images were shot by Todd Jordan himself, so check out the lookbook, and remember to support your local folks who have been there supporting you.