There may not be jello, but there is quite an intense cat fight going on in the new HELLZ lookbook video. The HELLZ ladies prove that the streets are tough, and only the strongest and fittest of all will survive. Of course, clad in some gorgeous HELLZ gear from its Spring “Oh Bondage, Up Yours” collection will help one dress the fierce part in tackling the world. Aside from displaying clothes in a more realistic format than 2D prints, the HELLZ ladies aims to bring the idea of representing HELLZ “as a dominant individual taking charge, and standing tall in an industry that involves a heavy dog-eat-dog mentality…” The point is definitely delivered across alongside some vicious action. And the moral of the story? Don’t mess with HELLZ. Enjoy the video!