Freshness Week In Review – 4/19/2010 – 4/23/2010

By - April 23rd, 2010

Freshness Week In Review   4/19/2010   4/23/2010

Whether one condones marijuana, uses it, hates it or is simply supportive because of its lucrativeness, 420 has come and gone and many labels and companies had geared up with related releases. The biggest drop of all is the Nike SB Dunk Hi Premium “Skunk”, which inspired Maven to dress its windows up as a nursery for the lush green marijuana plants to match the shoes. Then, following the 420 hoopla, Gizmodo outed Apple Software Engineer, Gray Powell, and released images of the iPhone 4G prototype Powell lost at a German Beer Garden. In the span of a week, Powell’s life has probably changed drastically, going from day to night, but people have been supportive (not to mention we all enjoyed the leak) and Lufthansa has offered Powell a business class round-ticket to Munich to enjoy some local brews.

420 and iPhone saga aside, this week spots some great releases, previews and events around the city. Keep reading to find out the biggest news that you should not miss, so you can end the week on the right, and well-informed note. Enjoy!

Supreme Book – Available Now

Freshness Week In Review   4/19/2010   4/23/2010

After weeks of longing and speculation, Supreme has finally dropped its tome (published by Rizzoli), and it does not disappoint. The tome visits Supreme’s 15 years of history and rediscovers the store which has not only changed the game with some of the most unexpected collaborations, but has become one of the indispensable players who shaped the NYC skate scene.

» Supreme Book – Available Now

» Supreme Book – Behind The Scenes Look

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Stussy x Timberland – XXX Desert Boot

Freshness Week In Review   4/19/2010   4/23/2010

Stussy’s 3oth Anniversary celebration blazes on and Timberland is here to contribute as well. The duo had come together to create a new variation of the desert boot, and it looks as tough as though it can last another three decades without any problems.

» Stussy x Timberland – XXX Desert Boot

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Shepard Fairey – New Mural On Houston Street and Bowery Street | Event Recap

Freshness Week In Review   4/19/2010   4/23/2010

OBEY’s Shepard Fairey had been spotted at the intersection of New York City’s Houston Street and Bowery Street, working on a large scale mural which preps for his multiple project takeovers in May in New york City. Next month, Shepard Fairey will not only be having a solo exhibition “May Day” at Deitch Projects, his label, OBEY, will also be hosting a pop-up shop at Reed Annex to celebrate the occasion.

» Shepard Fairey – New Mural On Houston Street and Bowery Street | Event Recap

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Nike Sportswear – NSW Collection – Fall/Winter 2010 Exhibition

Freshness Week In Review   4/19/2010   4/23/2010

Once again, Nike Sportswear teases with a palatable collection preview (for its upcoming Fall/Winter 2010 season), and some of the notable pieces which many would probably kill to get their hands on include some extremely colorful Nike ACG, new colorways of the Nike Footscape Freemotion and a glorious line-up of apparel. Check it out!

» Nike Sportswear – NSW Collection – Fall/Winter 2010 Exhibition

» Nike Sportswear – NSW Collection – Fall/Winter 2010 Exhibition | Part 2

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Nike SB Dunk Hi Premium “Skunk” Edition | Available Now

Freshness Week In Review   4/19/2010   4/23/2010

What can be better than a little bit (or a tree) of savory greens on 420 (and by savory greens we could mean salad; you will never know)? The high anticipated Nike SB Dunk Hi Premium “Skunk” Edition which thrives on the same level of greenery as the 420 botanical representative. Inspired by the holiday and a serendipitous (maybe?) drop, stores such as Vermont’s Maven has taken creative liberty to dress up its windows as a nursery (for the Dunks!). If you don’t have a pair yet…time to scour ebay.

» Nike SB Dunk Hi Premium “Skunk” Edition | Available Now

» Nike SB Dunk Hi “Skunks” | 420 Release Window Display

Nike Lunar Chukka Woven+ | Available This Saturday

Freshness Week In Review   4/19/2010   4/23/2010

Since its alluring and teasing images were first released last year, the Skittle-colored Nike Lunar Chukka Woven+ sneakers have been one of the most highly anticipated releases, and this week, it will be hitting racks! On Saturday, the white colorway will arrive at retailers such as Bow & Arrows, and the navy version will be exclusive to SOPH. SHOP and Isetan Shinjuku for now.

» Nike Lunar Chukkah Woven+ QS – “Rainbow”

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iPhone 4G Previewed, Saga Ensues

Freshness Week In Review   4/19/2010   4/23/2010

Poor Gary Powell, within the span of the week, he has been elevated to a strange star status, as tech buffs, especially Apple addicts are probably celebrating the Apple Software Engineer’s mistake of leaving the iPhone 4G prototype behind at a Germany Beer Garden in Redwood City. After Gizmodo picked it up, dissected it and shared the good news with the world, trouble ensues and some are supportive of Powell’s misfortune–such as Lufthansa who had issued an open letter to Powell, offering him a free business class ticket to enjoy some local brews in Munich. Drowning sorrows has never been cooler.

» Breaking News! iPhone 4G | Gizmodo Preview

» Steve Jobs Called, Wants His iPhone Back | The Saga Of The Lost Secret iPhone Continues

» Lufthansa Twitted, Offered Gray Powell Free Trip | The Saga Of The Lost Secret iPhone Continues

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Burberry – April 2010 – “April Showers” Capsule Collection

Freshness Week In Review   4/19/2010   4/23/2010

The label which brought us trench coats, perfected them. made them timeless and chic (yes, talking about Burberry!) has got everyone covered for the crazy, unpredictable April showers. With the “April Showers” capsule collection, everyone will keep dry in fresh colors and gorgeous Burberry plaid. Stomping around in puddles has never looked better.

» Burberry – April 2010 – “April Showers” Capsule Collection

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Damon Dash x adidas Originals – DD172 Gallery Music Night | Event Recap

Freshness Week In Review   4/19/2010   4/23/2010

This past Wednesday, hip-hop mogul Damon Dash and adidas Originals held their first ever collaborative music showcase as Tribeca’s DD172. The artists featured include Carolina Blu (with Sean O’Connell and McKenzie Eddy) and floor pounding Ski Beatz and Curren$y. Check out our event recap of the fiery party.

» Damon Dash x adidas Originals – DD172 Gallery Music Night | Event Recap

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Hyori Lee x adidas Originals by Originals Jeremy Scott | Vogue May 2010

Freshness Week In Review   4/19/2010   4/23/2010

As one of the adidas Originals neighborhood residents, there is no one better than Korean pop sensation Hyori Lee to showcase adidas Originals by Originals Jeremy Scott line-up. Fusing dramatic femininity with Jeremy Scott’s ostentatious designs and adidas Originals sportiness, Lee brings a new level of energy and sex appeal to the table. High fashion theatrics meets crazy and sporty, enjoy the photo shoot set to release in Vogue Korea’s May 2010 issue, and have a good weekend!

» Hyori Lee x adidas Originals by Originals Jeremy Scott | Vogue May 2010

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