Embodied more than just design talents, GAP‘s creative director Patrick Robinson demonstrated a certain brinkmanship since joining the company in 2007. Back then, GAP, the former mighty apparel giant built in part by Mickey Drexler, now CEO of rival J.Crew, was in disarray. It was no longer relevant in the eyes of its core customers, who found retailers such as American Eagle and Abercrombie & Fitch as more attractive alternatives. Armed with that knowledge and an underdog mentality, Robinson and his design team redefined what GAP was about, one category at the time.
Through the successful 1969 Premium Denim campaign and other previous efforts, Robinson was able resuscitate the languished label back to health. However, the task is far from over for the alum from Armani and Perry Ellis. Building upon the denim collection’s success, Robinson will once again lend his reinterpretation, this time to the American workwear.
From classic khaki chinos, long a GAP staple, to longshoreman’s pea coat, each tweaked and distilled to the simplest forms. Constructed in premium fabric, Robinson, in his typical fashion, added finite elements – cropped hem, wooden toggle details, and articulated elbow patches. The GAP 2010 Fall Collection will begin to arrive in stores around August.