As 2010 FIFA World Cup is set to kick off in less than 2 months, SOPH. and Nike are revving their gears up and will be launching a football concept shop, “Write The Future”, to be hosted on the second floor of SOPH. Tokyo. The concept shop will not only carry items from fictional football team, F.C.R.B., but also the very loyal Nike True Colors. Aside from regular items, “Write The Future” will also play host to NIKEiD and the item to be the canvas of creative nuances will be the F.C.R.B. iD Polo Shirt.
But first off, to kick off the store events is the release of a rather highly anticipated model just previewed at Nike’s NSW Fall/Winter 2010 Exhibition in Japan, the F.C.R.B x Nike Rejuven8 Mid sneakers. Both colorways (Black and Camouflage) will be available as the first part of the concept store’s releases. “Write The Future” will be up and running (and writing) starting May 8 (Saturday) and will be running through June 11 (Friday). Stay tuned for more releases to come from the new collaborative concept store!
Write The Future
3-34-10 Jingumae Fl.#2 | Map
Shibuyaku, Tokyo Japan
TEL #: +81-03-3402-1750