Nike Sportswear x Mister Cartoon True Colors USA Collab Launch | Event Recap

By - April 28th, 2010

With a crush of folks lined up at the courtesy Taco Truck parked outside, it was difficult to discern whether last night’s Nike Sportswear event was indoor or outdoor. At 8 PM sharp, hundreds of fans trickled into the 21 Mercer Street spot for the festivities with master tattoo artisan, Mister Cartoon, as host. The late evening soiree not only marked the launch of True Color USA Kit, a collaboration between Nike and Mister Cartoon. The occasion also saw the introduction of the NIKEiD Custom Lab, a mobile customization unit which could create a graphic Nike tee of your design. Gone are the days of messy silk-screen ink and bulk print station. Instead, a fabric printer, a giant variant of the ink jet you have at home, spewed out designs in the matter of minutes. The best of all, without a set template or stencil, you design options are almost unlimited. If you missed out on the craziness last night, you join Mister Cartoon and the True Color USA event tomorrow, April 28th, at Boston’s BODEGA boutique