To highlight the importance of “air”, Nike conceived an intriguing retail display at it Niketown location in New York. In part to merchandising the limited Air Attack Pack, another to exhibit the unparalleled quality of air, the display pervaded from the expansive store window facing 57th Street, where each models from the collection rested on an authentic air tank for SCUBA diving. Onward to a specific sale floor devoted to Air Attack Collection, with a lighted glass display wall acts as the centerpiece. At a slight curve, the backlight of the case, each again with model from the Air Attack Pack, spelled out the word “air”, in bold form. To see the display for yourself or to purchase an item from the Air Attack Pack, simply visit Niketown in New York.
Niketown New York
6 East 57th Street | Map
(bet. Fifth Avenue & Madison Aveneue)
New York, NY 10022