In addition to special appearances, public murals, and tomorrow’s exhibition, artist Shepard Fairey and members of Team OBEY been slaving away for a special pop-up retail space at Reed Annex in Lower East Side, afternoon. And as anticipated, a line-up started to form even before the shop opened its door at 1 PM this afternoon. Soon OBEY fans, art aficionados, and curiosity seekers trickled into the modest sized shop at a gradual pace. Within 10 minutes of the opening, the Ali poster, part of the special NYC Print Series, sold out. Followed it was Basquiat, then Debbie Harry…40 minutes into the opening, all editions from the NYC Print Series sold out, an ideal case study on the demand for Shepard Fairey’s artwork.
For those who missed the opportunity today, the posters will be available 1 pm sharp tomorrow at Deitch Projects as a prelude to the show opening tomorrow evening. In the meantime, the OBEY Pop-Up Shop at Reed Annex will host a few special in-store event from now till May 16th.
Event Date: April 30th (TODAY!) May 16th (Sunday)