Last week Pharrell and BBC Ice Cream hosted a preview for the line's Fall/Winter 2010 Collection. While the line has matured a little (which is a good thing) the new collection keeps to the core values of that 'billionaire boys club' lifestyle. Space age inspiration is still strong in the line but colors are a bit more tame and the cuts have matured. In accessories, most pieces are still very much youth oriented but there's something for everyone in terms of the footwear. Take a look below and let us know if there are any pieces you like.