It is quite miraculous, considering how adidas Originals seems to be collaborating with everybody this year, that the label manages to nail pretty much every single collaboration spot-on, and refined the practiced yet somewhat tired art of partnership. While many collaborations seem to be losing steam and the concept becomes increasingly difficult to execute, adidas Originals has partnered up with mastermind Japan for a cool blacked-out capsule collection of sneakers and apparel to celebrate the 2010 FIFA World Cup. Stipulated: 2010 FIFA World Cup items have flooded the market seeing how we are nearing on June and the most anticipated kick-off, and nothing seems to stand out anymore.
One of the interesting things to note about this cool (Quite literally, since black is forever classic, and forever cool) collection done up in mastermind Japan’s tough, rock-and-roll aesthetics is that instead of an appropriate soccer cleat, the duo decided to create a new basketball silhouette– the Hardland. While the previewed shoes is monochromatic in black and white, absolutely signature of masterind Japan, the tongue takes on a more brazen look not unfamiliar to Jeremy Scott’s ostentatious tongues, to feature a large white skull and cross bones mastermind Japan logo. Also, instead of marking the shoes with three-stripes on the side, they have decided to move the branding to the tongue, make the shoes look interestingly ventilated… (The perforated upper adds to the interesting textural contrast and airy mind-play as well). Last but not least, the new Hardland sneakers come with an interesting lace system which defies the traditional equidistant eyelets, allowing wearers to take more creative liberty in “webbing” their shoes.
Shoes aside, co-branded apparel, also in black and white, avoiding everything else in the spectrum, are sweat pants, jackets and jerseys. Perhaps not the soccer-ready training packs, these are definitely cool to rock on the streets, and will take you easily from watching Brazil duke it out with other teams at the sports bars, to a celebratory (or misery-obliterating) drink at the hip club next door. The shoes will debut extremely soon on June 16 at Isetan Shinjuku, so stay tuned!