Nike Air Attack Pack Display | Taipei

By - May 11th, 2010

nike air attack pack display taipei 01 Nike Air Attack Pack Display | Taipei

When Nike says Air Attack, they do mean a full on assault that is aimed to awe…and inspire some retail action. Not too long ago, Niketown New York put up its very own impressive Air Attack Display, showcasing the battalions of Air Attack sneakers hooked up to their source of power– the canisters! Mind you, if you have seen the Nike Air commercial narrated by David Koechner and starring your favorite Nike athletes such as Maria Sharapova and Paul Rodriguez Jr. you would know that these are not your run of the mill gas canisters. They are magical ones filled up with air from the powerful athletes designed to increase the performance of your shoes by magical leaps and bounds. (Fine, perhaps, there is little truth to this, nonetheless it is a well made commercial with the right dose of captivating humor in it.)

In promoting Nike Air and the Air Attack Pack, the Air Attack display has hit Taipei and the display mimics the display in New York’s Niketown. With a lit wall filled with ranks of Air Attack shoes (the lit display forms the keyword “Air” in the background) and canisters of perhaps-mythical air, framed by a neon-bright front, the Taipei Nike Air Attack Display is quite bewitching as well. Enjoy!

nike air attack pack display taipei 04 Nike Air Attack Pack Display | Taipei

nike air attack pack display taipei 03 Nike Air Attack Pack Display | Taipei

nike air attack pack display taipei 02 Nike Air Attack Pack Display | Taipei

4 comments
Mauricio
Mauricio

I have visited the store and WOW I like everything from there. I just bought some limited edition world cup nike air max light holland editions there and I will be going back to get the other 3 pairs left in the 4 pack of limited editions.

Jeffrey Cutler
Jeffrey Cutler

It would be interesting to see if their are any trends that can be found on how consumer purchasing patterns change with fancy displays (like above) compared to regular every day displays. My guess would be that consumers would be more attracted to an awesome display. However, that does not mean they are more likely to buy. Just a thought.. Great pictures..

CityLife Card
CityLife Card

always a thorough installation concept with these guys

CityLife Card
CityLife Card

really like how they keep the concept tight on a worldwide level