The summer is here and true to the theory of supply and demand, no one does summer surf casual for the boardwalk like the Californian labels. The Hundreds, is quite summer chippy in its Summer 2010 installation with bright pop graphics that are reminiscent of the heritage surf label, Maui & Sons, but with that extra SoCal street cheekiness. Of course, Mister Adam Bomb finds his way onto shorts, and tees– sometimes hiding behind chest pockets, sometimes embedded between rainbow colored stripes. Aside from a good selection of shorts, tees and short-sleeved button down shirts, the collection also includes accessories such as hats (Protect your head from harmful UV rays), sandals and shades. The collection will be hitting stores soon on Thursday at The Hundreds SF and The Hundreds LA.