Freshness Week In Review: 5/10/2010 – 5/14/2010

By - May 14th, 2010

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Now that the Boston Celtics had proved to be a team above the Cleveland Cavaliers and captured the Eastern Conference Semifinals, the big question of the week now goes to, where will King James land? Perhaps the New York Knicks? Perhaps with the Chicago Bulls? The question is well speculated but still remains obscure and uncertain. While NBA fans ponder and continue to stay glued to ESPN, the rest of the world is getting heated up for the upcoming 2010 FIFA World Cup, set to kick off in June. With only so many more days to go, some of the biggest happenings of the week does surround the soccer ball. Nike gears up with the “Write The Future” Campaign and continues to push its Nike Six (6) Collaborations. Of course, Umbro and adidas have stepped up in the soccer game as well. Stay updated and in the loop to get a feel for everything (both sports and non-sports related) going on as well, and keep reading to score your talking points and crucial information for the week!

2011 Porsche 911 GT2 RS

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A Porsche? A limited edition Porsche? Only 500 units produced? Can we say this car should be inducing some heavy salivating action and heart palpitation right now amongst those who love wheels?

» 2011 Porsche 911 GT2 RS

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Nike Air Attack Display Taipei

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By now, good Nike fans should know where Nike Air comes from– from the star athletes of course! To celebrate the Nike Air Attack Pack release, Nike has put up a special Nike Air Attack Display not only at Niketown New York, but also in Taipei. Yes, canisters of magical air from the likes of Maria Sharapova is included. (Caveat: This is obviously a clever joke unless you believe in Santa Claus and leprechauns as well.)

» Nike Air Attack Display Taipei

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Nike Sportswear Write The Future Tokyo Pop-Up Store

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Re-write the future with soccer prowess? Even if one doesn’t play, one can still support the sport and join in the 2010 FIFA World Cup fun by visiting the pop-up store created by SOPH. and Nike Sportswear in Tokyo. Customize some polo shirts and buy some kicks– soccer skills not necessary.

» Nike Sportswear Write The Future Tokyo Pop-Up Store

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NIGO – Pass The Baton Vintage Store

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In satisfying the Japanese consumers’ ever-lasting quest for individuality and style, NIGO has decided to rise to the occasion and supply to the demand with new vintage stores named “Pass The Baton”. The store is spacious, filled with light and built by Masamichi Katayama and his design firm, Wonderwall. Promise there won’t be smell of sweat and mold and rust, and everything will be carefully curated!!

» NIGO – Pass The Baton Vintage Shop

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Nike Sportswear London 1948 – Stadiums Installation by WilsonBrothers

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Celebrating the launch of Nike Stadiums in London, UK design team WilsonBrothers had worked hard to transform the Nike Sportswear 1948 store into a new pixelated space for the upcoming 2010 FIFA World Cup, focusing especially on Brasil. Does this remind anyone of vintage platform games like Super Mario Brothers?

» Nike Sportswear London 1948 – Stadiums Installation by WilsonBrothers

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