Nike Athletic Training 2010 Media Showcase – Nike Football Transformer Mobile Retail Store

By - May 17th, 2010

With its corporate planes and fleet of cars, trucks, and “MRAP“, Nike’s transportation arm is as impressive as the President’s motorcade. Still, none is as versatile as the Nike Football Mobile Retail Store. Part retail store, part customization workshop, and part scoreboard, the 1000+ horsepower truck and trailer is a Swiss Army knife on a massive scale. Dubbed unofficially as “Transformer”, the conversion from a vehicle to a Nike Football hub took just a few hours. Racks of the latest SPARQ and Nike Training gears are rolled out, along with a cash-wrap console. A double swing gate unveiled giant LCDs and speakers for instant updates or score keeping. At the heart of the beast, more gears for sale in addition to a custom shop for a Nike Dri-FIT jersey of your design. On the far corner, a specialized video game test participants’ response time. Look for the Nike Football Mobile Retail Store as it traversing across U.S. this summer, including stops at a few upcoming Nike Football Combines this month.