Nike Write The Future – Markus Tulio Tanaka | Video

By - May 17th, 2010

nike write the future jp 1

It’s less than a month till the kick off of 2010 FIFA World Cup, and Nike has been pushing its “Write The Future” campaign in conjunction with the biggest sporting event of the year with unparalleled fervor and gusto all around the world. While Nike took a more humorous and satirical turn with a portrayal of what might happen to Rooney if he missed a pass in its Write The Future ad, Nike Japan is a little more somber, and as of Japanese tradition, focuses on the importance of pitch-perfect craft of executing flawless precision. In this video, an automated drill produces a stunningly realistic sculpture of Marcus Tulio Tanaka (Japanese soccer player who plays for the J. League club, Nagoya Campus). The sculpture will be unveiled at Nike Harajuku on May 22, so before the grand moment, enjoy the video.

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