“To travel is to discover that everyone is wrong about other countries”– Aldous Huxley
“The use of traveling is to regulate imagination by reality, and instead of seeing how things may be, to see them as they are”– Samuel Johnson
There is an irreconcilable difference between travelers and tourists. Tourists see, and travelers understand. A foreign land will leave a irrevocable impression on a traveler and vice versa, but a tourist is likely to make a bare graze. As any seasoned traveler will tell you, to truly understand a new place, one requires not simply an open mind, but often, the luxury of time to experience a full cultural immersion. As such, when Wallpaper* embarked on a journey of depicting the glories of Brazil as best and detailed as it possibly can, the influential arts, design and style magazine decided to move its headquarters to the beautiful city of Rio and Sao Paulo for a month, for its Born In Brazil issue.
The Born In Brazil issue follows upon the award-winning success of the magazine’s Made In China issue last year, and has decided that Brazil, as the host of the upcoming 2014 FIFA World Cup and 2016 Olympics, is the country to see, to experience, and to be. After an extraordinary month of eating, drinking, sleeping, shopping, conversing and breathing all things Brazil, the Born In Brazil Issue has finally wrapped and launched with three covers (including one limited edition cover designed by Brazilian artist/sculptor/photographer/muckraker, Vik Muniz). To celebrate the launch, *Wallpaper joined hands with Carlos Junquiera, owner of New York City’s Brazilian contemporary luxury furniture showroom, Espasso, to host a launch party for the epic issue.
The party was a full house fanfare held last Friday, hosting influential guests who are from Brazil, are deeply acquainted with Brazil, or have simply enjoy the beautiful South American country. Some notable guests include Tony Chambers, the Editor in Chief of Wallpaper*, Carlos Jereissati, CEO of IGUATEMI (Brazil’s leading chain of sleek luxury retail centers and supporter of the arts, and also, a powerful contributor and supporter to the issue), owner of Espasso, Carlos Junquiera, Italo Zucchelli, Menswear Design Director of Calvin Klein, Jean-Philippe Delhomme, The Unknown Hipster, Nadine Johnson, and Victoria’s Secret models such as Alexandra Ambrossio, and Ana Beatriz Barros, the Born In Brazil Issue cover model.
As guests mingled, they also enjoyed traditional Brazilian bites (catered by Greenwich Village’s Berimbau) and drinks (a Wallpaper* custom-blended caipirinhas from Sagatiba). Party-goers moved between the beautiful contemporary furniture featured in Espasso, and flipped through the Born In Brazil Issue which features profiles and portraits of an advisory panel of Brazil’s brightest stars in different industries, ranging from architect Paulo Mendes da Rocha to the Campana Brothers (who were behind the highly coveted Lacoste crocodile logo galore polo shirt), and super chef Alex Atala.
Enjoy the recap for the night, and do remember to look out for the Born In Brazil Issue when it hits newsstands, and see Brazil in a little greater depth with a little more understanding through Wallpaper*’s eyes.