Reebok x EMPORIO ARMANI – EA7 Collection Fall 2010 Presentation | Event Recap

By - May 19th, 2010

The sky is the limit! Luminaries from fashion medias and blogsphere gathered last evening for the official unveiling of Reebok x EMPORIO ARMANI EA7 Collection for Fall 2010. Hosted by New York’s Kimberly Hotel at its Penthouse Suite, the collection is a combination of style and function. It made its debut during January’s Milan Fashion Week, where the collection drew much positive attention and accolades for its re-imagination of what has been a category dominated by athletic gears giants. Slim European silhouette with optimal technical inputs from Reebok, the EA7 strikes an ideal balance which only a master designer such as Giorgio Armani could achieve. As stated by the icon during a press conference recently, “I wanted to offer my customers the possibility of wearing sports clothes that were stylish and comfortable. My new alliance with Reebok is a natural consequence of this philosophy.”

The Reebok x EMPORIO ARMANI – EA7 Collection will arrive at select Reebok flagships and EA boutiques worldwide towards the end of August this year.

Hype Direct
Hype Direct

Whether you’re going for a jog or to an exclusive party, it seems Emporio Armani is the brand to beat. It’s not surprising the label the stars wear has launched its own sports-inspired collection with the EA7 range. After all, staying in shape and looking fit is a crucial ingredient in every movie, TV and music star’s success. Whether its football, yoga, running, cycling or the latest gym fad, the image-conscious want to look good on the treadmill as well as at glittering social occasions. Check out EA7 Emporio Armani