Freshness Week In Review: 5/17/2010 – 5/21/2010

By - May 22nd, 2010

 Freshness Week In Review: 5/17/2010   5/21/2010

Since the weather has been getting more stable, and sunshine becomes a more consistent presence in our lives, everyone’s coming out to play. Also, as the 2010 FIFA World Cup will be kicking off extremely soon, the sportswear giants have been gearing up for this year’s biggest sporting fanfare– adidas is holding the adiCup in New York City this year, and Nike just held its Athletic Training 2010 Media Showcase. This is not including product releases from other labels in the industry as well. And perhaps, stipulated that the weather in Manhattan has been rather beautiful and conducive for some street bombing, Banksy’s work showed up in Lower Manhattan, sparking an instant graffiti warfare in the city. For that ten minutes that one might spend indoors this weekend, these are the news that you should definitely catch up on.

UNDFTD x Arkitip x adidas Originals Limited Edition adiCup Jersey

 Freshness Week In Review: 5/17/2010   5/21/2010

Aside from the fact that James Bond is playing at adiCup for UNDFTD today, UNDFTD is also taking part in the World Cup leg of the popular adidas Consortium series with a collaborative jersey. A triple collaboration between Arkitip, UNDFTD and adidas Originals, this jersey will be hitting the racks on the day of 2010 FIFA World Cup kick off, June 11.

» UNDFTD x Arkitip x adidas Originals Limited Edition adiCup Jersey

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Ricky Powell x WEST – Limited Edition T-Shirt

 Freshness Week In Review: 5/17/2010   5/21/2010

Photographer Ricky Powell has teamed up with WEST to create a collaborative collection of T-shirts based on ome of Powell’s most iconic photographs, including Mike Tyson after a street brawl and DMC of Run DMC.

» Ricky Powell x WEST – Limited Edition T-Shirt Launch | Event Recap

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Reebok x EMPORIO ARMANI – Fall/Winter 2010 Collection Preview

 Freshness Week In Review: 5/17/2010   5/21/2010

Reebok is heading uptown with the help of Italian fashion house, EMPORIO ARMANI, this fall, and the duo had just previewed the collaborative collection of extremely chic and luxurious sportswear pieces in New York City.

» Reebok x EMPORIO ARMANI – EA7 Collection Fall 2010 Presentation

» Reebok x EMPORIO ARMANI – Fall/Winter 2010 – Footwear Collection

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Nike Write The Future | Full Length Video

 Freshness Week In Review: 5/17/2010   5/21/2010

Nike is rewriting the future in this new commercial by re-imagining what it would be like if Wayne Rooney missed a pass, or if Cristiano Ronaldo made that deciding shot. Will there be a statue erected in his honor? Or will Rooney be living in a caravan?

» Nike Write The Future | Full Length Video

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Nike Stadium – Heroes of Speed | Mercurial Microsite

 Freshness Week In Review: 5/17/2010   5/21/2010

Some of the fastest and notable football player in recent history have won decisive games in Nike Mercurial Vapor cleats. In celebrating the heritage of the Nike Mercurial Vapor, a microsite has been created, documenting some of the most historical football moments by 10 players who had been wearing the Mercurial Vapor at that time. These moments have been reanimated by Croation artist Danijel Zezelj and illustrator Paolo Sabellucci.

» Nike Stadium – Heroes of Speed | Mercurial Microsite


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