Freshness Week In Review: 5/17/2010 - 5/21/2010

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Since the weather has been getting more stable, and sunshine becomes a more consistent presence in our lives, everyone's coming out to play. Also, as the 2010 FIFA World Cup will be kicking off extremely soon, the sportswear giants have been gearing up for this year's biggest sporting fanfare-- adidas is holding the adiCup in New York City this year, and Nike just held its Athletic Training 2010 Media Showcase. This is not including product releases from other labels in the industry as well. And perhaps, stipulated that the weather in Manhattan has been rather beautiful and conducive for some street bombing, Banksy's work showed up in Lower Manhattan, sparking an instant graffiti warfare in the city. For that ten minutes that one might spend indoors this weekend, these are the news that you should definitely catch up on.

UNDFTD x Arkitip x adidas Originals Limited Edition adiCup Jersey

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Aside from the fact that James Bond is playing at adiCup for UNDFTD today, UNDFTD is also taking part in the World Cup leg of the popular adidas Consortium series with a collaborative jersey. A triple collaboration between Arkitip, UNDFTD and adidas Originals, this jersey will be hitting the racks on the day of 2010 FIFA World Cup kick off, June 11.

» UNDFTD x Arkitip x adidas Originals Limited Edition adiCup Jersey

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Ricky Powell x WEST - Limited Edition T-Shirt

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Photographer Ricky Powell has teamed up with WEST to create a collaborative collection of T-shirts based on ome of Powell's most iconic photographs, including Mike Tyson after a street brawl and DMC of Run DMC.

» Ricky Powell x WEST - Limited Edition T-Shirt Launch | Event Recap

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Reebok x EMPORIO ARMANI - Fall/Winter 2010 Collection Preview

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Reebok is heading uptown with the help of Italian fashion house, EMPORIO ARMANI, this fall, and the duo had just previewed the collaborative collection of extremely chic and luxurious sportswear pieces in New York City.

» Reebok x EMPORIO ARMANI - EA7 Collection Fall 2010 Presentation

» Reebok x EMPORIO ARMANI - Fall/Winter 2010 - Footwear Collection

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Nike Write The Future | Full Length Video

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Nike is rewriting the future in this new commercial by re-imagining what it would be like if Wayne Rooney missed a pass, or if Cristiano Ronaldo made that deciding shot. Will there be a statue erected in his honor? Or will Rooney be living in a caravan?

» Nike Write The Future | Full Length Video

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Nike Stadium - Heroes of Speed | Mercurial Microsite

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Some of the fastest and notable football player in recent history have won decisive games in Nike Mercurial Vapor cleats. In celebrating the heritage of the Nike Mercurial Vapor, a microsite has been created, documenting some of the most historical football moments by 10 players who had been wearing the Mercurial Vapor at that time. These moments have been reanimated by Croation artist Danijel Zezelj and illustrator Paolo Sabellucci.

» Nike Stadium - Heroes of Speed | Mercurial Microsite


Nike Athletic Training 2010 Media Showcase

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This past weekend, Nike brought a convoy of press to San Francisco for a showcase of the sportswear giant's Athletic Training programs and gear. Aside from product showcases, Jerry Rice also took the press on a crazy lap run up and down the extremely formidable "The Hill".

» Nike Athletic Training 2010 Media Showcase - Jerry Rice & The Hill Training Session | Event Recap

» Nike Athletic Training 2010 Media Showcase - Nike Football Transformer Mobile Store

» Nike Athletic Training 2010 Media Showcase - Nike Training Product Overview @ The Zoo

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Weekend At The Cannes Film Festival

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One of the Freshness co-founders spend last weekend on the red carpet hanging out with the stars, courtesy of Stella Artois and went to a few film previews, including the new rendition of Wall Street.

» Weekend At The Cannes Film Festival

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Google - PAC-MAN 30th Anniversary Search Page Doodle

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The most famous dot-eating yellow man, Mister PAC-MAN, is celebrating his 30th birthday and Google decided it wants a piece of the birthday cake as well. So, the search page has been instantly transformed into a tiny version of the game.

» Google - PAC-MAN 30th Anniversary Search Page Doodle

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Banksy In New York | The Twilight Graffiti Saga

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Banksy left his mark in New York City while he worked through the stateside promoting his directorial debut, "Exit Through The Giftshop". A few pieces have been confirmed to be of Banksy's doings, and within a few hours, a few graffiti artists had decided to leave their own mark on his work as well. Enjoy!

» Banksy In New York | The Twilight Graffiti Saga

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Frank Kozik KAWS 500 Years Later Companion

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What if, KAWS' iconic Companion figure had been been left to its own devices for 500 years? Frank Kozik thought about the transformation that would take place and in those five centuries, and realized it as a one-off figure. If you have an expendable $3,500, this might look just right for your pad.

» Frank Kozik KAWS 500 Years Later Companion