Last year, So-Me, James Jarvis and Delta were the first artists to get on board with "Malibu By U", a special edition Malibu Rum which allows the consumer to customize their very own bottle for a truly limited edition version. These artists created art work for the bottles and 100 bottles of each design was made available to the public. This year, taking the baton from So-Me, James Jarvis and Delta, are Jimi Crayon, Pinky Tesfay and MNKY. These three artists will be creating special art work in various locations around London, providing sources of information for all to customize their own bottle of Malibu Rum.
Also as a part of the campaign, Malibu is holding a design contest which invites all with creative juices oozing out from their pores to either submit their design online through the Malibu By U microsite or create something with the tools provided on the site (not quite unlike our NIKEiD Canvas contest before). Three designs will be selected and the winners will win a chance to travel to either Rio, Vegas or Barbados.
If you are not in London and can't quite check out the artists' work in person, don't miss out on the recap pictures below for your quick creative jolt, and a vacation to the islands, kicking back with some Malibu Rum may just be in session.