Alexander McQueen x PUMA – Spring/Summer 2010 – “The Book Of Five Rings” | Video

By - May 25th, 2010

Alexander McQueen x PUMA   Spring/Summer 2010   The Book Of Five Rings | Video

In pushing the limits of creative boundary,”> Alexander McQueen,”>PUMA decided to administer a little new blood into its Spring/Summer 2010 campaign. As for how to scour the new talent who will undertake this crucial project, the duo partnered up with”>SHOWstudio through its Raw Power competition, and invited talents and viewers worldwide to create a video short by splicing their own images and material with footage from Nick Knight’s “Crane v.s. Tiger” shoot for Alexander McQueen and PUMA’s Spring/Summer 2010 campaign. The winning artist, Sean Capone, scored a special commission to direct the Alexander McQueen x PUMA Spring/Summer 2010 art movie, and it has been named “The Book of Five Rings”.

Capone drew his inspiration from a 17th century Japanese classic, “The Book of Five Rings”, which is a story about a legendary samurai named Miyamoto Musashi and his philosophy about both the battlefield and life. Capone has successfully choreographed his images into an elegant and spell-binding visual medley that orchestrates a symphony of shape-shifting rhythm, fashion, movement and flow. There are five videos in total, each representing an element in the world– earth, wind, fire, water and emptiness– and do check them out”> here.