Freshness Week In Review: 5/24/2010 – 5/28/2010

By - May 28th, 2010

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This is the week of releases and friendships and everything fun in between. Some of the most notable summer collaborations will finally be hitting racks, serving as the summer blockbusters in the industry; for some other labels, taking things outside into the sun (or sometimes back in the shade as long as one isn’t rooted to the couch like aged, rotting potato). Let’s just say, aside from soccer and biking related events and items have made it into the news this week, everything else pretty much invites all to squeeze out a little bit of creative juice or are there to lure people outdoors. So, catch up and recap the ten key things which happened this week before your gear up, unlock your bikes, dust off your decks and head outside for the glorious Memorial weekend. Enjoy!

adidas – adiCup 2010 – New York | Event Recap

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Blood, sweat, tears, brotherhood and a trip to Germany. Let’s just say, congratulations to The Diner Old Boys, and good luck! Next up: Tokyo!

» adidas – adiCup 2010 – New York | Event Recap

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Girl Skateboards x Hello Kitty 25th Anniversary Collection

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Hello Kitty is still celebrating her 35th birthday and it has turned out to be a global fanfare (how can you not chime in when the little kitty is that adorable?). Girl Skateboards have partnered up with Hello Kitty to create a pack of special commemorative products for the occasion. Happy Birthday!

» Girl Skateboards x Hello Kitty 35th Anniversary Collection

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MASH SF x Project Space – MASH Exhibition | Opening Recap

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MASH SF braved 750 miles of Tour of California and they have evidence to show for it at the new collaborative Project Space created by Arkitip and Incase. Enjoy!

» MASH SF x Project Space – MASH Exhibition | Opening Recap

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Nike x Finish Line T-Shirt Customization Experience Kiosk

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Our friends, STEADY, had created this Nike T-Shirt Customization Kiosk for Finish Line, and it is now live! Like the name suggests, instead of reading about it, head out, and experience it for yourself.

» Nike x Finish Line T-Shirt Customization Experience Kiosk

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Nike SB – June 2010 Releases

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Nike SB has just dropped its June 2010 collection of fresh apparel, accessories and footwear. Enough said.

» Nike SB – June 2010 – Sneaker Releases

» Nike SB – June 2010 – Apparel & Accessories Release


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