Freshness Week In Review: 5/24/2010 - 5/28/2010

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This is the week of releases and friendships and everything fun in between. Some of the most notable summer collaborations will finally be hitting racks, serving as the summer blockbusters in the industry; for some other labels, taking things outside into the sun (or sometimes back in the shade as long as one isn't rooted to the couch like aged, rotting potato). Let's just say, aside from soccer and biking related events and items have made it into the news this week, everything else pretty much invites all to squeeze out a little bit of creative juice or are there to lure people outdoors. So, catch up and recap the ten key things which happened this week before your gear up, unlock your bikes, dust off your decks and head outside for the glorious Memorial weekend. Enjoy!

adidas - adiCup 2010 - New York | Event Recap

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Blood, sweat, tears, brotherhood and a trip to Germany. Let's just say, congratulations to The Diner Old Boys, and good luck! Next up: Tokyo!

» adidas - adiCup 2010 - New York | Event Recap

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Girl Skateboards x Hello Kitty 25th Anniversary Collection

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Hello Kitty is still celebrating her 35th birthday and it has turned out to be a global fanfare (how can you not chime in when the little kitty is that adorable?). Girl Skateboards have partnered up with Hello Kitty to create a pack of special commemorative products for the occasion. Happy Birthday!

» Girl Skateboards x Hello Kitty 35th Anniversary Collection

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MASH SF x Project Space - MASH Exhibition | Opening Recap

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MASH SF braved 750 miles of Tour of California and they have evidence to show for it at the new collaborative Project Space created by Arkitip and Incase. Enjoy!

» MASH SF x Project Space - MASH Exhibition | Opening Recap

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Nike x Finish Line T-Shirt Customization Experience Kiosk

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Our friends, STEADY, had created this Nike T-Shirt Customization Kiosk for Finish Line, and it is now live! Like the name suggests, instead of reading about it, head out, and experience it for yourself.

» Nike x Finish Line T-Shirt Customization Experience Kiosk

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Nike SB - June 2010 Releases

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Nike SB has just dropped its June 2010 collection of fresh apparel, accessories and footwear. Enough said.

» Nike SB - June 2010 - Sneaker Releases

» Nike SB - June 2010 - Apparel & Accessories Release

Nike SB Stefan Janoski - Festive Green - July 2010

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Perhaps, after receiving and overwhelming response for the green Nike SB Dunk High "Skunk", Nike SB has decided green is the way to go for sneakerhead these days, and had took the grassy shade to a more mature level by applying it to the boat-shoe inspired Stefan Janoski.

» Nike SB Stefan Janoski - Festive Green - July 2010

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OriginalFake x Lance Armstrong x Oakley - Limited Edition Frogskin Sunglasses

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OriginalFake and Lance Armstrong has partnered up with Oakley to rework the latter's iconic Frogskin shades set to drop this Saturday. For the first time, shadiness is actually a good thing.

» OriginalFake x Lance Armstrong x Oakley - Limited Edition Frogskin Sunglasses

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Sneaker Con NYC 2010 | Event Recap

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A gathering of sneakerheads, sharing, bartering and exchanging currency. Sometimes with triumph, sometimes with tears of envy. Check out the recap to see what really went down at one of the most impressive sneaker gatherings.

» Sneaker Con NYC 2010 | Event Recap

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Stussy x James Jarvis - Summer 2010 T-Shirt Collection

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James Jarvis and Stussy say, " Keep your art to yourself", and "please play at a reasonable volume", but, it is okay to "dance first. think later". Want to say that to other people too? Does it resonate with you?

» Stussy x James Jarvis - Summer 2010 - T-Shirt Collection

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Supreme x VANS - Denim Collection - SK8-Hi Mid + New Era

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Supreme and VANS embarked on another collaboration, and they have decided that urban bohemian is the cool way to go, so a lot of denim-- both tie-dyed and regualr indigo are in order.

» Supreme x VANS - Denim Collection - SK8-Hi Mid + New Era