It is indisputable and quite understandable that this summer, everything is about soccer. With the 2010 FIFA World Cup finally taking place again after four long years, brands and labels everywhere including Nike has geared up for this culminating, much-awaited epic sports fanfare. But, what to do after 2010 FIFA World Cup is over and another champion is declared? Nike Sportswear has the answer, and it is the return to the good old basic– running. For Fall/Holiday 2010, Nike Sportswear focuses on the perennial cardio vascular exercise that can be done alone, in a group, indoors or out, with music or without. As such, the Fall/Holiday 2010 collection revisits the Nike archives for inspiration, especially in revising the spirits of the Bill Bowerman Athletics West program of the late 70’s. However, don’t dismiss this as just another archival reissue or revival– Nike is all about innovation and has reinvented the classics to suit the contemporary runners who no longer treat running as a single-focused, get-fit routine, and instead, sees running as another creative outlet. Some key silhouettes included the N98 track jacket, the AW77 and the Coaches Jacket.
The collection is simple in aesthetics, with a strong focus on technology. The collection of t-shirts, polo shirts, hoodies, jackets and leggings are kept simple in mainly monochrome, and the colors remain basic in greys with an occasional pop of brights. Some key reinventions include the popular classic, the AW77 hoodie. Last year, the AW77 was remade with Lo0pwheeler fleece, and this year, the iconic standard issue has been updated again in Nike’s quest for the perfect fleece. The original proportions were adopted then modernized, and material has been updated to a composite fleece with laser cut and bonded side seams (plus waterproof zips) to ensure that the hoodie is as weather repellent as possible. In terms of looks, Nike draws inspiration from Athletics West for graphics, and simple text logo designs add just the right touch of playfulness and style, and is available in half-zip, full-zip and crew-neck sweatshirt silhouette.
Another classic item brought back in style is the Coaches Jacket. The Coaches Jacket is one of the most important items of American sports heritage, and even though it was born intended to be work as an off-field clothing, it has been quickly adopted for street wear. This year, the regular taffeta material has been replaced with soft, clean, water repellent nylon, and the elastic cuff has been swapped with Nike’s signature binding used in performance running apparel. Other new technical detail updates include magnetic snap buttons, flannel lining, double entry pockets and a packable hood.
Other items in the collection include the classic N98 track jacket and running leggings for the ladies. Check out the collection which will come in quite handy for all wardrobes in braving the colder weather whether one intends to run or not.