Didn’t quite get enough of Casio G-Shock collaboration action from G-Shock and In4mation’s latest venture, and would like something a little more playful added to the G-Shock’s tough side? G-Shock and LEGO accessories making twins Dee & Ricky have partnered up to bring a little childhood nostalgia into the rather grown-up mix of all-resistance. The duo’s collaboration is based on G-Shock’s analog/digital mode, the GA-110 and this is also the first time the GA-110 has been used in a joint partnership.
While one might have expected something a little more flamboyant and wild from Dee & Ricky, who are known for their tendency for ostentatious play and boundless imagination, the watch is surprisingly, just the right balance of color, fun and cool subtlety. Instead of going from outrageous shapes, the duo decided to draw inspiration from the building blocks of their eponymous label, and rework components of the watch in LEGO shades and shapes. Primary colors that we are used to from LEGO? Check. The dotty LEGO grooves? Check. Dee & Ricky logo on strap and engraved on back? Double check.
The Dee & Ricky x Casio G-Shock GA-110 has just been unveiled at jewelry and watch trade show, JCK, in Las Vegas today, and will be hitting stores very soon, priced at $130 per piece. Take a first look and stay tuned for more news to come!