Freshness Week In Review: 5/31/2010 – 6/4/2010

By - June 4th, 2010

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For the Lakers fans, this is possibly the greatest start to the weekend ever, as the Lakers have successfully embarked on the Los Angeles revenge against their long-time arch-rival, the Boston Celtics. And to put a few cherries on top of what tastes like the championship title icing, Kobe Bryant was playing with magical skills sans one finger. Essentially, with the NBA finals having officially kicked off on Thursday, this side of the world has taken their minds off 2010 FIFA World Cup for a quick moment.

Basketball tales and Celtics versus Lakers rivalry aside, one of the key things to note this week includes quite a sizable preview from Nike Sportswear as we get a first look into what to expect for Fall/Holiday 2010 (nothing like a little forward planning in terms of allocating the dough), and adidas Originals had just dropped a very humorous latest installment to their “The Street Where Originality Lives” campaign that is bound to get some geek juices flowing. Also, a coverage not to be missed is Freshness’ dive into the Oakley Military division. Not sure what that is? Time to click on ahead and get a little reading done (or a little pictorial browsing).

OriginalFake x Starks Laces – Chomper Laces Series | Available Now

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These are not your ordinary laces. These come with a bit of sass and bite, and are now available to be conquered and tamed by the brave.

» OriginalFake x Starks Laces – Chomper Laces Series | Available Now

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adidas Originals Cantina Film | Video

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Snoop Dogg playing with a lightsaber? David Beckham getting recruited to play soccer for Jabba the Hut? Jay Burachel, Ciara, DJ Neil Armstrong and Ian Brown hanging out at the Mos Eisley Cantina bar on Tatooine filled with the shadiest villains and clientele in the universe? This really only happens on the street where originality lives.

» adidas Originals Cantina Film | Video

» adidas Originals Cantina Film | New Sneakers?

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Oakley – BMP-1 Infantry Fighting Vehicle

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Did you know that Oakley, aside from making cool shades (hello, Frogskins!) and outdoor gear (snowboarding goggles!) and outdoor gear, they also have a military division? And– they have a tank? A real one! Learn more about Oakley with Freshness as we dive into their headquarters.

» Oakley – BMP-1 Infantry Fighting Vehicle

» Oakley – BMP-1 Infantry Fighting Vehicle | The Facts

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Nike Sportswear – Fall/Holiday 2010

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Like Nike Sportswear? Like running? Well, you are in luck because Fall/Holiday 2010 is all about the modern runners at Nike Sportswear. Check out the apparel, shoes and collaboration with fabric company Maharam!

» Nike Sportswear – Fall/Winter 2010 – Apparel

» Nike Sportswear – Fall/Winter 2010 – Footwear

» Nike Sportswear x Maharam – Fall/Winter 2010 – Dunk High

» Nike Sportswear x Maharam – Apparel Collection

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Nike Sportswear – Fall/Winter 2010 – Japan Media Preview

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» Nike Sportswear – Fall/Winter 2010 – Japan Media Review

» Nike Sportswear – Fall/Winter 2010 – Japan Media Review Part II

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