For the US, it was about UNDFTD and Akitip. In the land of the rising sun, it was Masterpiece Sound and Houyhnhnm. See where we are going with this? We are talking about the adidas Consortium series for the currently fired up adidas adiCup. Aside from intense competition and foot action, another perk of the adiCup comes in the form of a special product pack release which consists of a bag, sneaker and jersey. For the London leg of the competition and collaboration, adidas Originals has partnered up with UK’s EXIT Magazine and boutique No. 6 London.
For this collaboration, EXIT Magazine and No. 6 London drew inspiration from vintage USSR and Holland jerseys but took it upon themselves to set the pack on a clean, light blue twist. Vertical light blue stripes dressed the jersey with co-branded crest on the left chest and the Trefoil logo on the right. The Votary boots have been updated to be more wearable with the Gazelle outsoles, and come in a matching light blue with white three-stripes and are quite perfect for a walk on the cloud. As for housing the kicks and jersey, and perhaps a soccer ball, the matching roomy bag comes in the same light blue shade.
As we have championed, sometimes, it’s not about styling but about matching, especially when it comes to team spirit and luxury. The pack will be available on June 18, so if you are rooting for England, don’t forget to check out the pack.