Cheer, clap and rally the spindles for some customization action! One of the latest additions to the Nike customization family is the classic collared sporting piece–the polo shirt. Nike Sportswear has presented The Polo Pub at The Mortimer Arms which will allow consumers to create their own embroidered polo shirts. While those who do not reside in the UK might be wondering if The Mortimer Arms is another swanky Nike Sportswear store, don’t wonder, it is actually a traditional pub which offers sports broadcasts, a variety of wine, beer and spirits– essentially, sports, pines and pies.
From June 10th to July 11th for the duration of the 2010 FIFA World Cup, sports fans are invited to drop by, watch the game, cheer, enjoy an ale or two and make some jerseys that can perhaps either regale a certain fist-pumping victory or a dissatisfied paroxysm. Check out the video of the polo customization station at work, and do drop by The Mortimer Arms if you happen to be in town, since there really is nothing like enjoying a soccer game with a room full of angry, sweaty, testosterone-and-adrenaline-driven fanatics.
Nike Sportswear Presents The Polo Pub
The Mortimer Arms
174 Tottenham Court Road | Map
Event Dates: June 10th (Thursday) – July 11th (Sunday)