A sneakerhead? Living in the UK? Then you must be familiar with the name “Nash Money”. Nash Money is one of the most celebrated sneaker customizers not only in the UK, but also in the world and has worked with numerous big names such as DC Shoes, and in pushing boundaries of hybrids and creativity, had created an Air Max/visvim FBT hybrid back in 2008. This season, Nash Money has been commissioned by heritage sportswear label, LACOSTE, to not just customize, but to create something entirely new, something out of the blue.
Bringing his creativity to the game, Nash Money drew inspiration from LACOSTE’s heritage in yachting and kept things quite simple, clean and summery. The hi-top sneakers are adorned with summer footwear details such as threaded laces on the side like boat shoes, perforated panels, cut-outs, and a special Nash-rendered cross-stitched moccasin toe. The shoes are co-branded with Nash Money’s logo on the side lace placket and the tongue, with the small LACOSTE crocodile logo on the side. While the shoes feature only a maximum of two colors, one in all white and the other, a mix of indigo and white, Nash Money adds the level of complexity only custom-shoe makers possess by layering panels and materials. The blue and white versions seen here will be hitting shoe racks in July, while two more designs will be unveiled in November. images via: Sneaker Freaker and 24teeth