Nike Basketball 2010 Media Summit Jordan Brand: Air Jordan Alpha 1 Outdoor

By - June 10th, 2010

A new rendition of a timeless classic, the new Air Jordan Alpha 1 Outdoor celebrates both the 25th Anniversary of the Jordan Brand franchise, as well as the return to the fundamentals. A cultural icon, the AJA 1 Outdoor features updated elements A full length Zoom Air unit for lightweight cushioning. A Phylon midsole, also at full length, for responsiveness on the blacktop. To endure wear and tear on unforgiving playfields, a synthetic material, both lightweight and durable, make up the upper, with a new no-sewn construction. Branded with Jordan Brand Jumpman insignia and the new For The Love Of The Game “basketball+heart” icon, the Air Jordan Alpha 1 Outdoor will come in the iconic University Blue, or Pantone 284, in reference to the Carolina Blue Sky