It was said during a brain storming session, Mark Smith, Creative Director of Jordan Brand asked Michael Jordan about what was memorable in relation to his home state of North Carolina. Jordan, replied in just so many words, to simply look up – the Carolina Blue Sky.
Beyond the horizons and border-less, the Caroline skies, in their distinctive blue, is a harbinger of possibilities, of yet to fulfill goals, of dreams and wishes. These were the skies Jordan looked to when he was dropped from his high school team. The same skies were there when he retired as the greatest ever played the game. Now, the skies welcome others to ponder about the possibilities and about the love for the game. Ever fittingly, Jordan Brand announced the new collection, For The Love Of The Game. In its cursive, graffiti-esque form, For The Love Of The Game is about the return to the foundation, the fundamentals, the simple pick-up games on the back lot of street corners, the after school yard play, the 3-on-3, or simply 1-on-1. To meet those demands, Smith designed the ultimate the Air Jordan 2010 Outdoor.
A hearty sneaker, the Air Jordan 2010 Outdoor is made for the grinds, toe drags, and abuses on the blacktop. A fore-foot Zoom Air provides lightweight cushioning while heel Air-Sole unite gives the ultimate shock absorption. Further reducing the weight is a contoured Phylon midsole. On the upper, you will find a mammoth mid-foot cross strap for secure fit. A toughen toe cap in addition to a solid rubber outsole reduce the wear and tear. Similar to all other Jordan Brand creations, however, it is the emotion embedded to the design that tells the story and Air Jordan 2010 Outdoor is full of them. 6 row stitch work on forefoot acts as reinforcement and at the same time a representation of Jordan’s 6 NBA Championship titles. The transformative “Basketball+Heart” near the heel references For The Love Of The Game The script-like etchings around the midsole is a portion of the MJ story. And finally, the University Blue upper, in Pantone 284, is likeness to the Caroline sky.