At Nike Basketball Media Presentation yesterday afternoon, when host Kevin Smith stated that Kevin Durant will become the best basketball player in 3 years, outshine the accomplishments of both LeBron James and Kobe Bryant, the 21-year old meekly re-direct the statement and thanked Smith. Such modesty has become the trademark of Durant, who in 2007 won the NBA Rookie of the Year and went on to this year’s All-Star roster. However, expectations are high for the shooting guard in 2010-2011 seasons as Durant was just named to be part of USA Basketball for the FIBA World Cup in Turkey. But he, along with the rest of USA Basketball will have help, in the form of the new Nike Hyper Elite.
“Responsive, totally responsive…” stated Tracy Teague, Creative Director of Nike Basketball, in his opening remark on video. Indeed, the new Hyper Elite Uniform was designed around that concept. One of the most noticeable alteration are the shorts. By eliminating 60% of the weight, from the now 16 oz to only 6 oz, Nike played on the tenet set by Bill Bowerman, to be as light as possible. As Ryan Aanderud, Design Director for Nike Basketball, pointed out, the game of basketball is faster and more physical than before. To reduce possibility of injuries, players are wearing protective base-layer, like Nike Combat, forgo the traditional base-layer. In response, Nike laser perforated vents along the side channels to regulate the player’s body temperature. Another temperature regulating feature is the Aerographics, Nike’s patented component that made its debut in the 2008 Olympics. Once again, players of USA Basketball will carry on their backs the pride of Liberty’s Torch. The new Nike Hyper Elite Uniform for Team USA will make its official debut at World Basketball Festival in August 2010.