Freshness Week In Review: 6/7/2010 - 6/11/2010

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Not quite sure where the LA Revenge will be heading too yet, since the Celtics and the Lakers manage to tie the NBA Finals at 2-2 before the weekend. While many might still be fretting over the hoops, in another continent, 2010 FIFA World Cup finally kicked off, and as of now, Mexico has tied with South Africa with 1-1. All macho, adrenaline and testosterone talk aside, Apple has finally confirmed the specifications and launch date for its next big thing-- if not, the biggest thing of the year-- the iPhone 4. Surely, with three good things going on in the world this week, hopefully the rest of our selection will take our minds off what seems like an ever-expanding malignant oil spill (no thanks to BP!). And to really take your mind off the spill, continue after the jump to check out some happier news which may come in forms of new kicks, or not.

Star Wars x adidas Originals - Fall/Winter 2010 - Top Ten Low "R2-D2 + C-3Po"

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Yes, working at Freshness for a period of time will eventually endow one with razor-sharp intuition. We were right! These are the new shoes, and the Star Wars x adidas Originals collaboration is still alive!

» Star Wars x adidas Originals - Fall/Winter 2010 - Top Ten Low "R2-D2 + C-3PO"

Apple iPhone 4 Announced!

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This is the moment we have all been waiting for. Thank you, Steve Jobs, for once again making those who were considering to leave AT&T willingly sign up for another two years of questionable service and reception.

» Breaking News: Apple iPhone 4 Announced!

» Apple iPhone 4 | Detailed Images + Information

ESPN 3D Official Launch | Event Recap

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Now be it Ronaldo making that magical goal or Kobe ruling the courts, sports fans will be able to enjoy the sweetness of triumph in three full dimensions.

» ESPN 3D Official Launch | Event Recap

Gucci Icon-Temporary Tokyo | Exclusive Products & Store

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Luxury? Sneakers? Gucci? Sneakers? The more the merrier it is, and Tokyo will be feeling all the joy starting this weekend!

» Gucci Icon-Temporary Tokyo | Exclusive Products & Store

Sanrio x Dr. Martens 50th Anniversary Collection

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"Hello Dr. Martens"

"Hello, Kitty"

It was love at first sight, and look what happened.

» Sanrio x Dr. Martens 50th Anniversary Collection

2010 FIFA World Cup Moses Mabhida World Cup Stadium | Durban, South Africa

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This is where it will all go down, and the competition shall be held in a place of glory!

» 2010 FIFA World Cup Moses Mabhida World Cup Stadium | Durban, South Africa

Lady Gaga - Alejandro | Full Length Video

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We thought, well, with Steve Klein around, fashion shall prevail and perhaps no one will die. Then we forgot, this is still about Lady Gaga, so in usual Gaga fashion, someone still dies. Don't worry though, no matter who kicked the bucket, fashion will always live on in the Gaga world.

» Lady Gaga - Alejandro | Full Length Video

Nike Air Force 1 Foamposite | Detailed Look

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Because some of the coolest things in life are often finished seamlessly in one stroke or one step (like portraits that are completed without even lifting the pen off the paper), Nike has reworked the sneaker favorite, Air Force 1, in a seamless Foamposite upper. Want to run your fingers through the smooth, metallic upper and do it again, and again? We do too.

» Nike Air Force 1 Foamposite | Detailed Look

Nike Sportswear - Fall/Winter 2010 - Greater China Media Summit | Event Recap

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It is a pilgrimage for those who love Nike, those who want to bask in its glory and want to hear the prophecy-- or in this case-- the sportswear giant's master plans. So, key media from all over China, Hong Kong and Taiwan met up on the Bund, and checked out what we can prepare our wallets for next season.

» Nike Sportswear - Fall/Winter 2010 - Greater China Media Summit | Event Recap

Nike Basketball 2010 Media Summit + Nike World Basketball Festival

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Nike+basketball+the best basketball players from all over the world+new shoes+new apparel. Need we say more?

» Nike, Converse, Jordan Brand and USAB Announce World Basketball Festival In NYC

» Nike Basketball 2010 Media Summit - Jordan Brand: Jordan Pre-Game XT

» Nike Basketball 2010 Media Summit - Jordan Brand: Air Jordan Alpha 1 Outdoor

» Nike Basketball 2010 Media Summit - Nike Basketball: Zoom Hyperfuse