Some people firmly believe that no press it bad press. But there is a stark difference between good press, and the really good ones. When something has caught the eye of the right people, it is often a marker and validation that particular something, is done right. In this case, adidas Originals’ latest viral marketing effort and installment to the label’s “The Street Where Originality Lives” campaign, the Cantina film starring adidas Originals’ starry cast of ambassadors including Snoop Dogg, Ciara, David Beckham, DJ Neil Armstrong and more, has made it on to CNN— a slight deviation from the label’s rotation of media supporters when not discussing the financial side of adidas.
In this video, CNN’s Johnathan Mann connects with adidas Global Marketing Director, Tom Ramsden, and discusses how the video came about, why it was created, and what it was like working with Snoop Dogg and David Beckham.