Nike Sportswear 21 Mercer – Brasil Pitch Black Installation By SPETO

By - June 15th, 2010

What is it about the Brazilian National Team? What enables this victory-churning machine to produce some many legendary soccer players? More importantly, the ability to win 5 FIFA World Cup titles? Is it a secret additive to their churrasco sauce? A forbidden training regiment which weed out the talentless “permanently”? Some undiscovered black magic originated from the depth of Amazon? A question begged to be answer; Nike Sportswear 21 Mercer Street flagship implemented the Brasil Pitch Black Installation, maybe a probable mock-up of the Confederação Brasileira de Futebol (CBF)’s secret facility?

To realize the installation as a whole, artisans worked 3 nights consecutively, from 7 pm (when the store closed) to 4 am. Existing wooden panels removed, decorative ones put in place. Miniature LCD screens, with live score update added. Several spreads of black Astroturf pitches fastened to different area. A signatory Canary and 5 Stars wallpaper was commissioned (5 strars for 5 World Cup titles. Canary for the team’s canary yellow jersey) Even the cash/wrap table was enshroud black spherical quilts. Framed and enshrined, 5 track jackets replica from the 5 FIFA World Cup winning teams. To expand the scale and scope of the project, Nike invited Sao Paulo muralist, SPETO, to add the finishing touches.

The Brasil Pitch Black Installation, along with the Nike Sportswear Brasil Black Pack, will be available at Nike Sportswear 21 Mercer Street flagship for a limited time only.

Nike Sportswear
21 Mercer Street | Map
New York, NY 10013
TEL #: 212-226-5433