adidas adiCup x EXIT Magazine – adidas Consortium adiCup Photo Spread

By - June 16th, 2010

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As the fiery competition of the adidas adiCup comes to the culminating end for the first leg of its journey, with only the last London calling to heed before wrapping everything up for the four teams who will be competing for a chance to watch the 2010 FIFA World Cup live from South Africa, EXIT Magazine has partnered up with adidas adiCup to gather all the great adidas Consortium releases for the event together in a gorgeous spread. The spread in EXIT Magazine (who has also partnered up with NO.6 in London to create the London portion of the adidas Consortium pack for adiCup) features all items from the pack, including the specially rendered collaborative Votary, a jersey and a matching kit bag with beautiful models (there is nothing quite as appealing as seeing a lady in nothing but a jersey and sneakers).

Aside from offering an attractive visual experience, the spread also details the concepts behind the collaborations, and of course, a quick run-down on who the collaborators are. In which case, for New York, the partnership was forged between UNDFTD and Arkitip; in Japan, between houyhnhnm and Masterpiece Sound; in Germany, Highsnobiety and No. 74; and last but not least in London, between EXIT Magazine and No. 6. Check out the comprehensive (not to mention extremely pleasing) look at a round-up of the collaborative adiCup packs, but also check out the blurbs on the background of the collaborations, and find out all you need to know about them. In the mean time, do stay tuned for the results of the heated competition that is about to go down in London between the local creative types. Like we have learned from the previous adiCup matches, do not stand between a man and his golden ticket to see 2010 FIFA World Cup live.

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