Urban planners be damned (figuratively of course), the definition of what makes a city is not by the sprawling dimension. Neither, it is by the height of its skyscrapers, not even by the density of its population. The true definition of what makes a city is its core representation, or in simple term, its “soul”. As inanimate as it is, a city still can be as soulful as a Miles Davis’s rendition. Simply from its citizenry daily interactions, the culture it breeds, or just by its presence. A fact not lost with PUMA when the athletic giant created PUMA City.
Laid on cobblestone alleyways of South Street Seaport in New York City, PUMA City in an epicenter of all that is World Cup this summer and literally just minutes away from another epicenter of the iniquitous kind, Wall Street. Spurn around a mini AstroTurf pitch, 2 converted shipping containers, plenty of kiosks and a German beer garden, the “City” is a faceted display of what soccer really is, a fun game. There is the mini-pitch, where Super Soccer Stars host kiddy soccer clinic for future Cristiano Ronaldo and Kaka in the morning. By noon, its Suits In Boots, an off-stress session for the Wall Street Alpha-types. Then, there is the Human Foosball, yes, no kidding here, a true, lifesize variant of the popular arcade game. All the while, PUMA welcome folks of all skill level to test out its new range of soccer gears. And if satisfied, they could stroll in to the 2 converted PUMA Container Stores for the purchase.
Then there is the “Town Hall”, a German beer garden/restaurant, at the center of PUMA City. Passer-bys, beer lovers, and soccer fanatics could enjoy the daily simulcasts of the South African games on multiple large screen tvs at RED Resturant. If witnessing men dishing their brand of hurt on the opposing team is not in your interest, PUMA installed creative kiosks through out. Customize your very own soccer ball to a one-of-the-kind PUMA tee with your name. There is even foosball (the miniature kind) and CHALK Table Tennis Table by aruliden for a quick pick-up game or two. Like its host city, don’t count this “city” to go dark after the sun goes down. A well known fact that a vibrant nightlife translate to a vibrant city, so does PUMA City with its own PUMA Social Club, where it play host to parties every night.
PUMA City at New York City’s South Street Seaport will be open for the duration of the 2010 FIFA World Cup. Festivities kick off at 9 am each morning, 7 days a week.
PUMA City – New York City
South Street Seaport
Fulton Street | Map
New York, NY 10038