Freshness Week In Review: 6/14/2010 - 6/18/2010

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This week is either a bout of disappointment or of victory, depending on whether you are a Lakers fan or a die-hard Celtic's loyal subject. Or, if you are not quite a sports fan, then this week might have just been like any other week. Unless, you were trying to pre-order the iPhone 4 and was extremely frustrated with the crashing servers and empty promises. Then, yes, this week might not have been so great. However, if you believe in the beauty of cosmic justice, we have proof right here that this week wasn't so bad. New releases, birthdays and anniversaries to celebrate (CLOT has turned six!) and new tunes and videos we can rock to (thanks to Mark Ronson, Uffie and Pharrell, MGMT and Ok Go). We will steer clear of discussing how Kobe performed rather uncharacteristically for the first three quarters of the game, then somehow, the team managed to pound the Celtics at the very end. And, we will also steer clear of how France lost to Mexico and how England has only tied with Algeria. On the bright side, the Argentinians are perhaps still celebrating  for their wonderful victory and four magical goals (sorry to South Korea!). Okay, all sports talk aside, let's catch a quick, non-adrenaline-pumped breathe and check out what's worth nothing this week.

PUMA City | New York City

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Puma has officially taken over South Street Seaport in downtown Manhattan, and transformed it into a city of soccer haven. The sun is out, hanging bright in the clear blue sky, so if you are in town, there is no reason why you are not checking it out. Not convinced? Check out our coverage first!

» PUMA City | New York City

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Nike Sportswear 21 Mercer - Brasil Pitch Black Installation by SPETO

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The fearsome powers of the Brazil national team has infiltrated and taken over Nike Sportswear 21 Mercer in New York City with the help of Sao Paulo muralist, SPETO. Not convinced of Brazil's soccer prowess? Head to 21 Mercer and be prepared to feel extremely intimidated.

» Nike Sportswear 21 Mercer - Brasil Pitch Black Installation by SPETO

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Nike "Born In The USA/Bruce Springsteen" Dunk High SB | Preview

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"The Boss" is now going to be on your feet, rallying that all "Born In The USA" as also "Born To Run".

» Nike "Born In The USA/Bruce Springsteen" Dunk High SB | Preview

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Nike Sportswear - Fall/Holiday 2010 - Footwear Collection

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We have gathered the loose leafed bits and pieces of information regarding Nike Sportswear's Fall/Holiday 2010 lineup into a comprehensive and detailed coverage. It doesn't get any more meticulous than this.

» Nike Sportswear - Fall/Holiday 2010 - Men's Footwear Collection

» Nike Sportswear - Fall/Holiday 2010 - Women's Footwear Collection

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Mark Ronson & The Business INTL - Bang Bang Bang Ft. Q-TIP + MNDR | Video

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Mark Ronson has taken a quick break from his detour of designing shoes for Gucci to releasing a new video for a new track, "Bang Bang Bang Ft. Q-TIP and MNDR" from his upcoming album "The Record Collection". We can't say much else except for, enjoy!

» Mark Ronson & The Business INTL - Bang Bang Bang Ft. Q-TIP + MNDR | Video


C'MON LEBRON - Official NYC Campaign To Bring LeBron James to NYC

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King James will be a free agent now. The question is, where will he go? New York City has started a campaign to draw King James over to the Knicks. Yay or nay? What do you think?

» C'MON LEBRON - Official NYC Campaign To Bring LeBron James To NYC

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BIOMEGA x PUMA x Cool Cats Velo Limited Edition Bicycle

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Everything the really cool French creative collective, Cool Cats, touch, well, turns extremely cool. The new bike they created with PUMA and Biomega? Can we be cheesy and say, mega cool?

» Biomega x PUMA x Cool Cats Velo Limited Edition Bicycle

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CLOT 6th Anniversary

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Nothing like celebrating the 6th birthday with an expansion and new collaborations. And there is nothing like collaborating with Disney and Nike to affirm one's six year's of fruitful existence in the industry. Happy birthday!

» JUICE Hong Kong Ground Floor | Opening Event

» Nike x CLOT - 6 Year Anniversary Classic BW

» CLOT x Disney - 6 Year Anniversary T-Shirt

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DRAKE x ALIFE Thank Me Now Event @ The A.R.C. x Umbro World Champions Space

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This week, Drake caused a riot in New York City, and we are not exaggerating at all. And perhaps, the heat at the South Street Seaport all started from his mini concert at A.R.C. Since correlation is not causation, perhaps we will never know for sure.

» Drake x ALIFE Thank Me Now Event @ The A.R.C. x Umbro World Champions Space

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The adidas Jabulani Controversy

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Is it the player's fault? Or is it the ball? We don't take sides, but we have broken it down on both sides so you can see and decide for yourself.

» The adidas Jabulani Controversy