adidas – adiCup London | Event Recap

By - June 23rd, 2010

adidas   adiCup London | Event Recap

The power quartet is now complete, as the adidas adiCup London wrapped last weekend with some sweat, some blood, and some tears of both joy and disappointment (or pain). Metalheadz United will be joining the other regional champions from New York City, Berlin and Tokyo to compete for a chance to see live 2010 FIFA World Cup in action in South Africa.

Sure, England might not be performing so well in the World Cup at the moment, having been criticized as a team of many powerful players but hardly a team, and narrowly nicked their way into Round 2, but the English sure are passionate about their soccer. Last Saturday, and a sunny day it was, many dutifully turned up at London’s Somerset House in jerseys, shorts and cleats, ready to dance circles around the competition and into the goals. A dazzling array of champagne footballs have been displayed at the Somerset House, which also hosted the afterparty with an abundance of food and drinks.

Results wise, Metalheadz United fought hard with the British Fashion Council, but proved that music has trumped dresses for 2010 FIFA World Cup. The final showdown will be held this coming weekend at adidas’ hometown, Herzogenaurach, so stay tuned to find out who those of us stuck infront of terrible streaming and unreliable broadcast at home can be jealous of.

adidas   adiCup London | Event Recap

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