The label’s innovation and creativity have been stagnant in recent decades as competitions forced it to go on the defensive. So it is easy to forget that Levi’s made huge strides in it 100+ history, in not only the creation of the modern denim silhouette s, but the introduction of “technical” fabric like wrinkle resistant twill.
Introduced in 1964, the Sta-Prest, a play-on-word for Stay Pressed, was Levi’s solution to the unsightly annoyance. Similar to its selvedge cousins, the Sta-Prest is going through a revival this summer, via Japanese retailer atmos. Limited in number, the atoms x Levi’s Sta-Prest 3/4 Pants is a coordinated collection along with atmos’ collaboration with Lacoste. Each pair cropped to 3/4 for good measure to the scorching summer heat, along with bright blue hints along the lining and pocket button for accents. Finally, the signature denim stitches â€” two intersecting arcs, printed instead, on the rear pocket.
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