The label’s innovation and creativity have been stagnant in recent decades as competitions forced it to go on the defensive. So it is easy to forget that http://us.levi.com” target=”_blank”>Levi’s made huge strides in it 100+ history, in not only the creation of the modern denim silhouette s, but the introduction of “technical” fabric like wrinkle resistant twill.
Introduced in 1964, the Sta-Prest, a play-on-word for Stay Pressed, was Levi’s solution to the unsightly annoyance. Similar to its selvedge cousins, the Sta-Prest is going through a revival this summer, via Japanese retailer http://atmos-tokyo.com” target=”_blank”>atmos. Limited in number, the atoms x Levi’s Sta-Prest 3/4 Pants is a coordinated collection along with http://freshnessmag.com/2010/06/02/atmos-x-lacoste-cabstan-vulc-collection/” target=”_blank”>atmos’ collaboration with Lacoste. Each pair cropped to 3/4 for good measure to the scorching summer heat, along with bright blue hints along the lining and pocket button for accents. Finally, the signature denim stitches â€” two intersecting arcs, printed instead, on the rear pocket.
The Sta-Prest 3/4 Pants by Levi’s and atmos will be available at select atmos retail locations in Japan latter this month.
4-32-8 Jingumae | http://maps.google.com/maps?oe=utf-8&client=firefox-a&q=%E6%9D%B1%E4%BA%AC%E9%83%BD%E6%B8%8B%E8%B0%B7%E5%8C%BA%E7%A5%9E%E5%AE%AE%E5%89%8D4-32-8&ie=UTF8&hq=&hnear=Japan,+T%C5%8Dky%C5%8D+Metropolis+Shibuya+Ward%E7%A5%9E%E5%AE%AE%E5%89%8D%EF%BC%94%E4%B8%81%E7%9B%AE%EF%BC%93%EF%BC%92%E2%88%92%EF%BC%98&gl=us&ei=6BgiTM6qEYGClAeT0uUe&ved=0CBMQ8gEwAA&t=h&z=16″ target=”_blank”>Map
Shibuya-ku, Tokyo Japan
TEL #: +81-3-5772-1655