The fashion world’s most celebrated designer twins of the moment with a penchant for flamboyance and venturing into uncharted imaginative territories in their work, their style and presentation in general, may not look like the most serious and somber of all. But, don’t let the LEGO color blocked button down, BBC Space Beach blazer, larger-than-life-sunglasses and multitudes of poses fool you, they are extremely serious. Extremely serious about play. For those who are not familiar with Dee & Ricky yet (and well, now would be a good time to catch up with the rest of the world), the jolly twins made their mark with childhood favorite, LEGO blocks. Marc Jacobs had used their LEGO stacked accessories on his runway, and since then, the twins had not only been growing their own brand but also collaborating with various big names in the industry, including Pepsi, and the latest, G-Shock. Unveiled not too long ago at JCK in Las Vegas, the Dee & Ricky x G-Shock GA 110 has finally launched with something that’s louder than a bang at New York City’s Bowery Hotel on a steamy summer Tuesday.
This collaboration is the first time the brand new GA-110 model has been used in a collaboration, and the inspiration, of course, are LEGO blocks. Primary colors stack themselves happily unto the layered dial, and is meant to look like a toy, and meant for its wearer to feel like a child all over again. The launch event bustled with notable guests including hip-hop artist, Bun B, actor Tristan Wilds, artist Tim William, DJ Mel DeBarge (who also provided the tracks for the night), Noah G. Pop, Rhymefest, Donnis (who had just released his Fashionably Late Mixtape), Kenzo Digital, Andre Harrell, Nike 6.0 BMX rider Nigel Sylvester, and the good folks from G-Shock including Tadashi Shibuya, Akiyuki Takatsuka, and Shigenori Itoh.
The Bowery Hotel’s outdoor terrace swarmed with guests who mingled amongst themselves while occasionally flagging down hors d’oeuvres that slid by on trays, and stopping by the bar for a free flow of drinks. Something slightly reminiscent of Jay-Z’s Forever Young, where the champagne is always cold, and the music is always good, and the pretty girls just happened to stop by in the hood… Another highlight of the night is a quirky LEGO/Shaolin themed video created by Dee & Ricky where they play protagonists similar to Goku from Dragonball or Po from Kung Fu Panda, out to avenge their master’s death with the power of G-Shock. Tawdry? Sure. Fun? Definitely.
Enjoy the event recap and stay tuned for a feature of the Dee & Ricky collaboration with G-Shock to hit Freshness very soon!