At a height of 6’4″, his perennial mustache and that iconic smile, Stan Smith looked more as retired coach on the sideline, a guise Smith happily served up till he steps onto the tennis court. As formidable as he was in 1970s, when the Wimbledon and U.S. Open champ racked up 54 titles during his professional career, along with the #1 world ranking position in 1972. It was also the year adidas approached Smith for his own signature sneaker, forever known as the Stan Smith.
Followed the blueprint of another adidas styling, the Haillet, Stan Smith (the shoe) was, and still is, a simple fare of premium white leather with green accents on the logo patch and heel tab, as if not to upset the stringent dress code of Wimbledon. One other feature, or the lack of, are the adidas 3 stripes. Instead, 3 rows of perforation take its place along the sidewall.
And so, during these games, The Championship at Wimbledon, adidas Originals created 2 videos to celebrate the man, his shoes, and most of all, his accomplishments. Fans of the hit TV series Man Men would appreciate the ad campaign, done wily in the style reminiscent the so-called “golden age of advertising”. For those want a more informative approach, adidas Originals documented a candid interview with the player on the streets of London. And if celebrating the simplicity isn’t your cup of tea (no pun intended). adidas welcomes all to customize their very Stan Smith on it D.I.Y. program, MiAddias (www.miadidas.com) Be Original!